E=MC² Company is a small independent Canadian company of social entrepreneurs, headed by artist & inventor David Kam. We are on a mission to create a greener lifestyle that is more earth friendly, people friendly, and health friendly.

The green movement is internationally known as LOHAS (Lifestyles of Health and Sustainability). Studies have classified 23% of the U.S. population (about 50 million adults) of the U.S. adult population as " LOHAS"; LOHAS members are those who are passionate about the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. It is a $230 billion market segment in the United States alone and a $546 billion market worldwide.The leading countries spearheading this green movement is Japan and Taiwan.

We intend to united the worldwide green movement, by engaging members in a lifelong participatory relationship, and by empowering millions of LOHAS members with the following products/services:

Click on the table of content below to find out more:

Our Online Green Social Network

To empower LOHAS, we have created an online grass-roots green social network, called the E=MC² Creative Friends Network, to change the way we live and consume; this is done by empowering health, sustainability, and social consciousness. Come join millions of us on our journey to create a greener planet (it is FREE to join).

At our online social network, our goal is to help our members reach their full potential through creativity and to be more socially conscious. We also help creative members in our social network to build their careers, to sell their original creations, to make friends, and to share their creativity. Members can exchange ideas, make friends, find dates, develop green products, start your own business, share your creativity, exchange photos, share recipes, view videos, write a blog, learn a new language, find jobs, raise funds for your art & creative projects and more, all while supporting your favorite charity. Find Out More Info >

^ back to top

What is a Community Driven Brand?

As with all our brands, Sweet Heart ® is a "community driven brand". This unique concept allows millions of members from the E=MC² Creative Friends Network to jointly-participate in the creation, the development, the selection, the marketing, and the promotion of good-for-you green products for smart, healthy, social responsibility and sustainable living. The best ideas are selected via a democratic voting system, not unlike reality TV show AMERICAN IDOL, for commercialization.

Community members can help contribute to building our green brands. In return, we give back 15¢ from each package sold to the E=MC² Creative Friends Network members, in the form of cash incentives, loans & investments (like for art, documentary film and music projects), and prizes to members contributing the best new ideas and creating the best promotions for, such products such as Sweet Heart ® .

Furthermore, as part of our commitment to social responsibility, we donated another 25¢ from each package sold to MakeHungerHistory.com, a program to alleviate hunger and poverty in third world countries. With your help, we hope to raise $100 million to fight poverty and hunger worldwide.

By engaging members in a lifelong participatory relationship, we will bring a healthy return for investors, while benefiting society. In this way, we help create greener products, as well as to make the world a better place. Our social community business model is a new idea in the business world and is constantly evolving. We value your feedback.

^ back to top

About Sweet Heart ®
The idea for Sweet Heart ® sweetener came by accident to artist & inventor David Kam, while he was formulating his new line of organic health drinks, Revolution! Cola, E=MC² Super Energy Drink., Energyade, HerboTea, and E=MC² Smart Drinks. David wanted to develop drinks with zero calories, while keeping them 100% natural. The problem was that all the 0 calorie sweeteners on the market were artificial and full of chemicals.

David, through his frustration, and the constant rebel, decided to invent his own organic 100% natural - zero calorie sweetener. After 3 years of scientific research, we bring you Sweet Heart ® , "the world's healthiest sweetener". Find Out More Info >

^ back to top

About LOHAS

Green products developed will be for LOHAS (Lifestyles of Health and Sustainability) consumers (also called "Cultural Creatives or the Creative Class"). 32.3% (68 million people) of the U.S. adult population is "classified as a LOHAS members, meaning that they have a profound sense of environmental and social responsibility", comprising mainly of artists, writers, designers, scientists, doctors, lawyers, engineers, creative professionals, managers, venture capitalists, and technicians.

"We believe the next evolution of the online social network is a two way bridge allowing for people to have direct input into how products are created, companies are run, and how government is to work. We see this trend in American Idol, Second Life, YouTube.com, Linux and MoveOn.org." Community Driven Brands are the next step. Find Out More Info >

^ back to top

Our Products/Services

Community Driven Brands are developed under a "green umbrella", with the following criterias: 1) it has to be creative, 2) it has to be healthy / good-for-you and, 3) it has to be socially responsible. Products include:

Find Out More Info >

^ back to top

About Us

Currently, the E=MC² Company is a small privately held Canadian federally incorporated company, founded in 2007.

We are social entrepreneurs, on a mission to empower LOHAS (Lifestyles of Health and Sustainability). The company is founded by artist & inventor David Kam (also founder of the Thinkism Art Movement , the first fine art movement of the 21st century - described as art with a social conscience) and cultural consultant / futurist ("trend expert") Kie Sasaki, to make the world a better place.

The founders had previous experience in operating an international consumers products company, so they are very knowledgeable in building a global brand and operating a multi-national company. As far back as 1994, they had a idea to develop a socially responsible green company, having previously organized events to raise money for cancer research, AIDs research, and to prevent domestic violence. 

In 1994, the founders pioneered the healthy Energy Drink, being the the first in the world to add ginseng and ginkgo biloba to formulate their Energy Drinks, after noticing people lining up to buy ginseng root in Chinatown. They negotiated a 5 year franchising-licensing agreement with Grey Beverages, the largest independent bottler in Canada (now owned by Pepsi-Cola Bottling Group) to test market a E=MC² Energy Drink, for North Pole Beverages Co., in Western Canada (population 2 million people). The E=MC² Energy Drink outsold the Red Bull Energy Drink 5 to 1 and was the # 1 Energy Drink in the market where it was distributed; however distribution was discontinued when the Pepsi-Cola Bottling Group acquired Grey Beverages. E=MC² Company Inc. was formed in 2007 and acquired the rights to the E=MC² trademark worldwide.

As part of the founders commitment to social responsibility, they also founded the Make Hunger History program (MakeHungerHistory.com); Make Hunger History is a charitable social program operated by our sister non-profit organization, the E=MC² Foundation, to alleviate hunger and poverty in third world countries. The program hopes to raise $100 million over the next 10 years to fight poverty and to make the world a better place.

^ back to top

Investment Opportunities

The company is currently seeking green investors to help grow the company. In 2007, the company anticipates on making a direct IPO (initial public offering) of shares, which it anticipates to raise US $ 5 million. This offering is based on the exemption from such registration as set forth in §4(2) and Regulation A of the Securities Act of 1933, as amended, and similar provisions of applicable state securities laws.

The money raised will be used for making a reverse takeover on the NASD OTC Bulletin Board stock market and the shares will be trade publicly. Also, the funds will be used to grow the company and its brands. Also, funds will be used for strategic acquisitions.

The ultimate goal is to make an IPO and be traded on one of the bigger stock exchanges, such as NASDAQ. Find Out More Info >

^ back to top

The Mission

We are social entrepreneurs. The company's mission is make the world a better place, as well as to promote smart and healthy living. This is done by working hand-in-hand with consumers, companies, and non-profit organizations, in an online social network venue: to create, to market, and to evangelize good-for-you products for LOHAS (Lifestyles of Health and Sustainability). By engaging the consumers in a lifelong participatory relationship, we will bring a healthy return for investors, while benefiting society.

The will empower creative people to reach their full potential, by giving people the opportunity to express their creativity, to share their ideas for sustainable living, to exchange concerned about health and social issues, to jointly-develop natural and organic foods, to encourage fitness and healthy living.

We will also work with celebrities, and influential people to help Make Hunger History (MakeHungerHistory.com); Make Hunger History is a charitable social program operated by our sister non-profit organization, the E=MC² Foundation.

^ back to top