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Charity
 
The Idea for the Spirit of Giving

E=MC² Company is a small independent Canadian company of social entrepreneurs, headed by artist & inventor David Kam. We are on a mission to create a greener lifestyle that is more earth friendly, people friendly, and health friendly.

Artist & inventor David Kam believes everyone is good at something and has the potential for personal growth. There are numerous ways to give back, which does not always depend on , money, there is also giving your time (like volunteer work, such as cleaning up the mountain), giving items for donations (such as clothes), charitable auctions (such as art) and spiritual support.

When the founders first started formulating their business model for their little green company, they envisioned giving back something good to society, so they founded the Canadian non-profit E=MC² Foundation, at the same time as the E=MC² Company.

A portion of all sales of the company's products goes to fund charitable programs run by the non-profit E=MC² Foundation. The E=MC² Foundation operates 3 major programs:

1. Green Charity
2. Make Hunger History
3. Ad Charity


Green Charity


Green Charity is a program to make it easier for people and organizations to donate money, time and support to other non-profit organizations (NGO). The Green Charity program includes a social network and directory for the non-profit community, volunteers and supporters. The green charity social network is linked to the grass-roots E=MC² Creative Friends Network. Click to go to the GreenCharity.org site >

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Make Hunger History

Make Hunger History

Our Goal is to raise $100 million to fight hunger & poverty worldwide, over the next 10 years, through the sale of the company's products, donations from: participating food producers, food grocers and participating restaurants.

For example, 25¢ from each bag of Sweet Heart ®, 25¢ from each bag of HALF ® sugar and every bottle of: Revolution! Cola, E=MC² Super Energy Drink., Energyade, HerboTea, and E=MC² Smart Drinks, will be donated to MakeHungerHistory.com. Every minute 12 children die from hunger worldwide.

25¢ can provide 1 meal for a child in a third world country. So each time you buy any of our products, you are essentially feeding another person that is less fortunate than you.

The program provides food, shelter, agricultural tools and training, seeds, micro-financing and fresh water to the needy. The idea is to teach people skills to feed themselves. Click to go to the MakeHungerHistory.com site >

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Ad Charity

Ad Charity

AdCharity is a program run by the E=MC² Company, which is an ad distribution and ad auction system, similar to GOOGLE's ADSENSE. Webmaster, bloggers and organizations provide banner space on their web pages.

The E=MC² Company auctions and delivers the ads from sponsors to the banner spaces, with a portion of the ad revenue shared between the webmaster, and another portion going to benefit the E=MC² Foundation's programs and to fund other non-profit organizations. Click to go to the AdCharity.org site >

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About LOHAS

The E=MC² Company believes that LOHAS (Lifestyles of Health and Sustainability) members (also called "Cultural Creatives or the Creative Class"), have the greatest potential for giving back creatively to society and also to empower more people to be charitable.

32.3% (68 million people) of the U.S. adult population is "classified as a LOHAS members, meaning that they have a profound sense of environmental and social responsibility", comprising mainly of artists, writers, designers, scientists, doctors, lawyers, engineers, creative professionals, managers, venture capitalists, and technicians.

The concept of uniting the grass-roots green movement with our Community Driven Brands and the E=MC² Creative Friends Network is the next step to building a greener society. Via the the online social network, people become an active participant in how brands are created, built, and marketed, how companies are run, and how government is to work. Find Out More Info about LOHAS >

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Sweet Heart ® actively burns fat, lowers the risk of heart disease and reduces the risk of certain types of cancer. Cancer and heart disease is now the # 1 and #2 leading cause of death in most western countries, including the USA, Canada and the European Union.

A diet low in saturated fat, cholesterol, and total fat may reduce the risk of heart disease and reduce the risk of some cancers. Heart disease and cancer depend upon many factors, includes being overwieght, diet, a family history of disease, elevated blood LDL-cholesterol levels, high blood pressure, cigarette smoking, the environment, pollution and physical inactivity. Combining Sweet Heart ®, with a healthy diet and regular exercise (such as yoga or tai chi, for mind, body and spiritual balance) is a great way to stay happy, and healthy.