The explosive growth of organic foods and green products brings numerous opportunities for retailers to distinguish their offerings. Organic foods and functional foods ("foods with health benefits") have been growing at a record pace. There is now more demand then supply of organic and functional foods.

Our green products cater to LOHAS (Lifestyles of Health and Sustainability) consumers (also called "Cultural Creatives or the Creative Class; the grocery industry, has employed terms "whole-health marketing" and "health foods"); this is a $230 billion market segment in the United States alone and a $546 billion market worldwide. 32.3% (50 million people) of the U.S. adult population is "classified as a LOHAS members, meaning that they have a profound sense of environmental and social responsibility". There is an opportunity for the retailer to become a leader in this field.

Our Community Driven Brands (brands are developed, marketed, and promoted by millions of members from the E=MC² Creative Friends Network); this means the retailer becomes a two way bridge to communicate directly with the consumer, via our social network. This allows retailers to distribute coupons and sales programs online to millions of anxious consumers.


We supply high volume sales items as follows, linked to a high intensity advertising and promotional program:

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What we provide to drive sales?

We will do the following to drive sales for the Community Driven Brands:


Retailer Programs:

Social Responsibility: as part of our commitment to social responsibility, we donated 25¢ from each package sold to MakeHungerHistory.com, a program to alleviate hunger and poverty in third world countries. With your help, we hope to raise $100 million to fight poverty and hunger worldwide. People can go online to see how much money each retailer has raised. The retailers benefit by the goodwill generated. Also employees will be proud that they are making the world a better place by supporting charity, such as MakeHungerHistory.com, and supporting a greener planet (example: Save Our Planet grocery bags).

Cash-Back Programs: For supermarkets, retailers and restaurants supporting the MakeHungerHistory.com program, we provide 50% cash back in advertising credits for all purchases. For example, if the store buys and sells $1000.00 worth of Sweet Heart ®, we give them back $500.00 in ad credits, they can use the ad credits on millions of websites linked to the Ad Charity program.

Rewards Program & Contests: (1) we provide rewards to consumers, every time they use the Save Our Planet bags to buy groceries and items, instead of plastic or paper bags (100 points per each purchase, which they can redeem online for trips, and prizes donated by sponsors); the goal is to reduce plastic bag use by 10% in the US and Canada.

Celebrity Endorsements and Support: we will be encouraging celebrity endorsements and support of our green programs by hosting in-store signings of the Save Our Planet grocery bags designed by celebrities and artists.

Sampling programs and in-store promotion: we provide sampling programs, coupon programs, cross-promotions between our brands (example: buy a Revolution! Cola and get 50¢ off Sweet Heart ®) and other in store programs.

Consumer Programs:

Traditional Advertising: we provide television ads, print ads (magazines promoting health, fitness, sustainability and the environment), event sponsorships, and radio ads.

Rewards Program & Contests: (1) Community members can help contribute to building our green brands. In return, we give back 15¢ from each package sold to the E=MC² Creative Friends Network members, in the form of cash incentives, loans & investments (like for art, documentary film and music projects), and prizes to members contributing the best new ideas and creating the best promotions for, such products such as Sweet Heart ® . (2) we provide contests, like win a trips for an arctic adventure, Alaska whale watching or African Safari ...etc.

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Quick Facts About LOHAS Consumers

Green products are for LOHAS (Lifestyles of Health and Sustainability) consumers (also called "Cultural Creatives or the Creative Class"). 32.3% (50 million people) of the U.S. adult population is "classified as a LOHAS members, who are passionate about the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development, comprising mainly of artists, writers, designers, scientists, doctors, lawyers, engineers, creative professionals, managers, venture capitalists, and technicians.

• The two fastest growing countries in terms of LOHAS are Japan and Taiwan.
• LOHAS consumers go by many names including: Lohasians, conscious consumers, cultural creatives, the creative class, progressive consumers, and green consumers
• The grocery industry, has employed terms "whole-health marketing" and "health foods"
• The LOHAS industry has an annual event called The LOHAS Forum
• Other LOHAS industries includes, are environmentally responsible stocks / funds
• 61% of Americans have visited a natural foods store in the past year (source:HealthFocus);
• 12 % of Americans shop at natural foods store at least every two weeks (source:HealthFocus);
• 69% of Americans used complementary or alternative medicine (source:Stanford University);
• When price and quality are equal, 76% would switch brands or retailers if a company were associated with a good cause (source: Paul Ray);
• 80% of LOHAS consumers are willing to pay up to 20% more for LOHAS-related products (source:Joesph Marra, director of marketing at Natural Marketing Institute)
• An additional 30 million adults, or 38 percent of the Nomadics are LOHAS leaning in their beliefs and purchasing habits (source:Joesph Marra, director of marketing at Natural Marketing Institute)
• Cultural creatives values include: brand loyalty, influence over others (opinion leaders) , price insensitivity

Find Out More Info >

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About Us

E=MC² Company is a small independent Canadian company of social entrepreneurs, headed by artist & inventor David Kam. We are on a mission to create a greener lifestyle that is more earth friendly, people friendly, and health friendly.

We intend to united the worldwide green movement, by engaging members in a lifelong participatory relationship, and by empowering millions of LOHAS members with the following products/services:

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Our Online Green Social Network

To empower LOHAS, we have created an online grass-roots green social network, called the E=MC² Creative Friends Network, to change the way we live and consume; this is done by empowering health, sustainability, and social consciousness. Come join millions of us on our journey to create a greener planet (it is FREE to join).

At our online social network, our goal is to help our members reach their full potential through creativity and to be more socially conscious. We help creative members in our social network to build their careers, to sell their original creations, to make friends, and to share their creativity. Members can exchange ideas, make friends, find dates, develop green products, start your own business, share your creativity, exchange photos, share recipes, view videos, write a blog, learn a new language, find jobs, raise funds for your art & creative projects and more, all while supporting your favorite charity. Find Out More Info >

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What is a Community Driven Brand?

As with all our brands, Sweet Heart ® is a "community driven brand". This unique concept allows millions of members from the E=MC² Creative Friends Network to jointly-participate in the creation, the development, the selection, the marketing, and the promotion of good-for-you green products for smart, healthy, social responsibility and sustainable living. The best ideas are selected via a democratic voting system, not unlike reality TV show AMERICAN IDOL, for commercialization.

Community members can help contribute to building our green brands. In return, we give back 15¢ from each package sold to the E=MC² Creative Friends Network members, in the form of cash incentives, loans & investments (like for art, documentary film and music projects), and prizes to members contributing the best new ideas and creating the best promotions for, such products such as Sweet Heart ® .

Furthermore, as part of our commitment to social responsibility, we donated another 25¢ from each package sold to MakeHungerHistory.com, a program to alleviate hunger and poverty in third world countries. With your help, we hope to raise $100 million to fight poverty and hunger worldwide.

By engaging members in a lifelong participatory relationship, we will bring a healthy return for investors, while benefiting society. In this way, we help create greener products, as well as to make the world a better place. Our social community business model is a new idea in the business world and is constantly evolving. We value your feedback.

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History

Currently, the E=MC² Company is a small privately held Canadian federally incorporated company, founded in 2007.

We are social entrepreneurs, on a mission to empower LOHAS (Lifestyles of Health and Sustainability). The company is founded by artist & inventor David Kam (also founder of the Thinkism Art Movement , the first fine art movement of the 21st century - described as art with a social conscience) and cultural consultant / futurist ("trend expert") Kie Sasaki, to make the world a better place.

The founders had previous experience in operating an international consumers products company, so they are very knowledgeable in building a global brand and operating a multi-national company. As far back as 1994, they had a idea to develop a socially responsible green company, having previously organized events to raise money for cancer research, AIDs research, and to prevent domestic violence. 

In 1994, the founders pioneered the healthy Energy Drink, being the the first in the world to add ginseng and ginkgo biloba to formulate their Energy Drinks, after noticing people lining up to buy ginseng root in Chinatown. They negotiated a 5 year franchising-licensing agreement with Grey Beverages, the largest independent bottler in Canada (now owned by Pepsi-Cola Bottling Group) to test market a E=MC² Energy Drink, for North Pole Beverages Co., in Western Canada (population 2 million people). The E=MC² Energy Drink outsold the Red Bull Energy Drink 5 to 1 and was the # 1 Energy Drink in the market where it was distributed; however distribution was discontinued when the Pepsi-Cola Bottling Group acquired Grey Beverages. E=MC² Company Inc. was formed in 2007 and acquired the rights to the E=MC² trademark worldwide.

As part of the founders commitment to social responsibility, they also founded the Make Hunger History program (MakeHungerHistory.com); Make Hunger History is a charitable social program operated by our sister non-profit organization, the E=MC² Foundation, to alleviate hunger and poverty in third world countries. The program hopes to raise $100 million over the next 10 years to fight poverty and to make the world a better place.

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